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4 Things I Learned About Direct Message Marketing

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Direct Message Marketing is all the rage , these days. Everyone has a phone in their pocket. So, naturally, the guaranteed delivery of your campaign through DMM means you spend less money on mass marketing efforts and have the opportunity of immediately opening a dialog. The Path to Success is Paved with Naysayers Anyone that owns a business has experienced resistance to DMM at one time or another.  Now, I'm not talking about the attempts that are simply ignored, I'm talking about the nasty, rude responders that cuss and block you.  A common immediate reaction to these tantrums is to consider it an exercise in scrubbing your friends list of negativity.  However, it can be easily turned into an opportunity.  Consider your target market.  Did the "friend" fall into yours?  Could you have changed the messaging in any way to appeal to this individual?  Even if the answer is a resounding "NO!", you can still discover some areas of improvement that may ...
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WordPress 5.2 Jaco (Update): Debugging and Fixing Tools

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With the latest version of WordPress comes with some pretty awesome sounding tools . The number of community and third-party plugins have continued to grow over the years and with that growth and WordPress core continues to change dramatically (*harum* Gutenberg *cough*). To keep up with changes, the WP Core devs have introduced a few new features that you may find helpful. Site Health Check Site Health Status Performance Checks Security Checks Site Health Info PHP Error Protection Additional Developer Updates Site Health Check (improved) The Site Health Check tool was first...
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7 Tips to Reduce Stress & Get More Done

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I don't know about you, but I definitely get exhausted after a day filled with reactive vs proactive work.  There is no doubt that self-management is a challenge and I am always looking for new mental tricks to be as productive as possible.  If any of you are having similar issues, try some of these simple steps: 1. Write down requests (so they out of your head) Many people get caught up trying to use their email communications as a task tracking tool.  However, sooner than later, you will "loose" an email and spend the better part of an afternoon searching for it only to discover that the subject was unrelated to the request and/or expected keywords are missing.  I think everyone has run across one of these cryptic emails once or twice. Instead, try to pivot from reactive to proactive work style by logging requests into a PM tool.  Some awesome existing web tools are Trello , Teamwork , Asana and for the more daring, Podio . 2. Itemize major steps (as...
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