Direct Message Marketing is all the rage , these days. Everyone has a phone in their pocket. So, naturally, the guaranteed delivery of your campaign through DMM means you spend less money on mass marketing efforts and have the opportunity of immediately opening a dialog. The Path to Success is Paved with Naysayers Anyone that owns a business has experienced resistance to DMM at one time or another.  Now, I'm not talking about the attempts that are simply ignored, I'm talking about the nasty, rude responders that cuss and block you.  A common immediate reaction to these tantrums is to consider it an exercise in scrubbing your friends list of negativity.  However, it can be easily turned into an opportunity.  Consider your target market.  Did the "friend" fall into yours?  Could you have changed the messaging in any way to appeal to this individual?  Even if the answer is a resounding "NO!", you can still discover some areas of improvement that may genera