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Showing posts from January, 2019

tekSolution: Protect & Defend against attacks on Wordpress

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Recently, we published a support article on our knowledge base regarding how we have implemented security measures on Wordpress websites.  Because we think this information is valuable to everyone, we are elaborating here on the topic. Security is an increasing concern for Wordpress websites, especially since the rise of bad bots on the internet last year.  These automated bad actors may be doing anything from scanning your website for security holes up to an including performing brute force attacks on your login page.  So, don't let all your marketing efforts to drive traffic to your website by halted by these potential issues and follow some simple steps to improve security on your WordPress website today. NOTE : This guide is meant for shared hosting accounts.  If you have a VPS (Virtual Private Server), consider other/additional measures that work on the server or network level, specifically related to blocking malicious traffic, so that you can stop it BEFORE it hits you

4 Things I Learned About Direct Message Marketing

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Direct Message Marketing is all the rage , these days. Everyone has a phone in their pocket. So, naturally, the guaranteed delivery of your campaign through DMM means you spend less money on mass marketing efforts and have the opportunity of immediately opening a dialog. The Path to Success is Paved with Naysayers Anyone that owns a business has experienced resistance to DMM at one time or another.  Now, I'm not talking about the attempts that are simply ignored, I'm talking about the nasty, rude responders that cuss and block you.  A common immediate reaction to these tantrums is to consider it an exercise in scrubbing your friends list of negativity.  However, it can be easily turned into an opportunity.  Consider your target market.  Did the "friend" fall into yours?  Could you have changed the messaging in any way to appeal to this individual?  Even if the answer is a resounding "NO!", you can still discover some areas of improvement that may genera