Today, I wrote this response to a recent article on Medium : Yes! Setting boundaries is very important This got me thinking about how most of my opportunities started by helping someone else. For instance, yesterday, near the end of a codementor session , my mentee said: "I know your time is valuable, but..." The story of Beauty and the Beast comes to mind here. Btw, has anyone seen the remake? I wish all remakes honored the original with the same passion. What a cast! But, really, there is a huge lesson in there: The Road to True Wealth is Littered with Obfuscated Golden Opportunities "OK, but, where is this invisible Gold you speak and how do I sniff it out, my sweet Norah?" "Why, it is right under your nose, my good friend!" Here is the secret: Go-to the places where people are looking for your help. Seems too simple, right? Well, it really is! In marketing terms: find out where your target market hangs out. Here is an example: let's say that y