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4 Things I Learned About Direct Message Marketing

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Direct Message Marketing is all the rage , these days. Everyone has a phone in their pocket. So, naturally, the guaranteed delivery of your campaign through DMM means you spend less money on mass marketing efforts and have the opportunity of immediately opening a dialog. The Path to Success is Paved with Naysayers Anyone that owns a business has experienced resistance to DMM at one time or another.  Now, I'm not talking about the attempts that are simply ignored, I'm talking about the nasty, rude responders that cuss and block you.  A common immediate reaction to these tantrums is to consider it an exercise in scrubbing your friends list of negativity.  However, it can be easily turned into an opportunity.  Consider your target market.  Did the "friend" fall into yours?  Could you have changed the messaging in any way to appeal to this individual?  Even if the answer is a resounding "NO!", you can still discover some areas of improvement that may ...
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Why I Moved to Substack: More than Just a Platform Shift

After years of writing on Blogspot and Medium , I’ve made the jump to Substack , and it wasn’t a decision I took lightly. These platforms have been a wonderful space for me to share ideas and engage with readers. But like everything, growth is key, and Substack offers something different — something that’s hard to pass up. Growth-Centric Features for Writers Substack isn’t just a place to publish; it’s a place to grow. One of the standout features for me was their recommendation system . Substack makes it easy for readers who love your work to discover other like-minded writers. This collaborative ecosystem helps amplify voices, whether you’re just starting out or you’re an experienced writer looking to expand your audience. Collaboration & Referrals On Medium, collaboration often felt siloed. Substack takes a different approach, offering collaboration tools that allow writers to work together more seamlessly, which I believe fosters a richer exchange of ideas. Plus, their referr...
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Make ChatGPT your Career Coach

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ChatGPT has taken the world by storm. While there are still many doubts about its utility, there is no question that its responses can help generate drafts and collect your thoughts around a topic. Many of us who have faced layoffs this year have looked to others in our network to support our journey to the next stage in our lives, often with mixed results. Now that I am approaching the three-month mark, I have noticed a deluge of resume writers and career coaches flooding my feed. The algorithms generating targeted marketing have also catered to my personal needs around consistent positive imagery to handle the roller coaster job search. This got me wondering if ChatGPT could be an effective artificial career coach. Here are some use cases you might find interesting. Mental Health Reminders Positive affirmations can be beneficial for mental health because they help reframe negative thought patterns, promote self-belief, and cultivate a more positive mindset. By repeating positive st...
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